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Thursday, Nov 21, 2019

What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out

It’s tulle, sexy and exudes a fierce charm from its wearer. We are talking about AADNEVIK under the creative directors Hila and Kristian Aadnevik that have also made a foray into the Indian fashion scene after being a hit with celebrity designers and celebrities on a global scale.

fashion-and-trends Updated: Oct 24, 2019 17:35 IST
Saumya Sharma
Saumya Sharma
Hindustan Times, Delhi
What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out
What do Selena Gomez, Anushka Sharma, Malaika Arora and Sonakshi Sinha have in common? We find out(Anushka Sharma/Malaika Arora//Instagram)

Edgy, luxe, tulle, exuding oodles of oomph are some of the words to best describe Aadnevik’s designs. Several tactile materials including chiffon, feathers and leather are at play in the designs that feature sheer corsets, high slits and play to the image of a classy bombshell who knows what she wants. The label’s short dresses are priced at around £4,500, while the longer ones start at £6,500. The label’s couture collection ranges from £15,000 to £100,000.

Hila Aadnevik and Kristian Aadnevik formed the label AADNEVIK together in 2013.

With celebrity clients like Kendall Jenner, Jourdan Dunn, Kylie Minogue, Shakira, Selena Gomez, Madonna, Rihanna, and more recently Anushka Sharma, Malaika Arora, Rakulpreet and Sonakshi Sinha, AADNEVIK might just be the most-popular design label you’ll hear of. Popstars Kylie Minogue and Shakira too are fans of AADNEVIK. While Kylie wore the label back in August 2014 at the closing ceremony for the Commonwealth Games in U.K., Shakira donned a AADNEVIK creation at the 49th annual Academy of Country Music Awards in Las Vegas, April 2014.


Kendall Jenner famously wore the AADNEVIK SS 2016 Dress at the MTV Movie Awards in April 2016. Model Jourdan Dunn wore their creation at the Elle Style Awards in 2015. Anushka Sharma looked stunning in a white silk chiffon gown with French lace and leather details from the label’s AW19 collection. This collection is inspired by Leo Tolstoy’s masterwork Anna Karenina and was created in metallic red, silver and blue French lace with leather craftsmanship.

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Style diva Malaika Arora wore a silk chiffon gown with leather and pearls details from the label’s AW18 collection at the Vogue Beauty Awards this year, which has also more recently been seen on Sonakshi Sinha. AADNEVIK was also seen on Rakulpreet at the Vogue Beauty Awards 2019 in a red tulle version.




Selena Gomez took the creation to a popular music video of hers where she wore a flowy number in a field which appears a few times in her popular song, Come & Get It.



Which one of these looks has been your most favourite? Let us know!

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