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Memory boosting water, acne-fighting chocolates to hit UK markets soon!

Water that boosts memory, chocolates that fight acne, black pepper-flavoured chewing gum – these are some of the bizarre “future foods” that could soon hit market shelves in the UK.

health-and-fitness Updated: Mar 07, 2009, 15:07 IST

Water that boosts memory, chocolates that fight acne, black pepper-flavoured chewing gum – these are some of the bizarre “future foods” that could soon hit market shelves in the UK.

Experts have searched the entire world to find the food and drink products likely to make it big in the UK in the coming months.

Among the strange snacks are chocolate bars made with smoked bacon from the US.

A selection of the new goods will make their UK debut at a food and drink show in London next weekend.

One of the products on show is bottled water marketed as a way of sharpening the memory. The American drink called Y Brain Water is enriched with vitamins and minerals, reports The Daily Express.

Another unusual US import is Frutels acne-care chocolate. The dark sugar-free chocolates contain antioxidants and nutrients said to boost the body’s defences against the causes of acne. Its makers say eating five of the sweets a day will lead to better skin within a fortnight.

Also on the unusual list is Pomegranate Pillows drink mix, which its US manufacturer Dreamerz claims can aid relaxation and sleep.

Other products include Dutch drink Nicotizer, which is designed to look like a filter cigarette and is claimed to help smokers quit while another unusual food is tortilla chips flavoured with blue­berry, cranberry and pomegranate.

The products were sourced internationally by consumer research firm Mintel, which has launched a new global food product database.

Event director Paul MacDonald said: “Through our work with Mintel we have discovered some of the most bizarre food from across the globe.

“We are using the event to showcase the most forward-thinking, but practical, food of the future. It is exciting to think that some of these products could be hitting our shelves in the near future,” he said. (ANI)
Women enjoy sex better when they don’t worry about performance

Washington, Mar 7 (ANI): A new study has confirmed what many women already knew: paying too much attention on performance during sex could inhibit sexual desire.

And that lack of desire increases self-consciousness, the research added.

According to Stanford University School of Medicine study, women with hypoactive sexual desire disorder (characterized by a continual lack of sexual interest or fantasies) use more brainpower than sexually healthy women in monitoring their reactions and performance during sex.

To reach the conclusion, researchers used functional magnetic resonance imaging and tracked brain response to sexual stimuli in 16 HSDD women and 20 women who don''t suffer the condition.

In the study, volunteers were shown clips of erotic films, women''s sporting events, and relaxing nature scenes. In addition to the brain scans, the women subjectively rated their levels of arousal while an instrument objectively measured vaginal response.

Their brains lit up in very different ways, the research found.

"Many of the HSDD subjects spent their time monitoring their experience, or lack thereof," Live Science quoted Leah Millheiser, one of the lead researchers of the study, which was published in the journal Neuroscience, as saying.

"For example, they may have been asking themselves, ''Am I responding correctly?'', ''Is this how I am supposed to be feeling?'', ''Should I be experiencing more arousal than I currently am?'', instead of actually allowing themselves to integrate the information being presented to them in the erotic video,” the expert added.

Millheiser says these women may be cheating themselves out of the ability to associate positive emotional memories with sex.

In addition, the results pointed to a disconnect between both groups'' subjective ratings and the arousal measurements taken by the vaginal instrument — results that are consistent with those found in other studies.

"Women can experience little subjective arousal, but still have a genital response, meaning vaginal engorgement and lubrication. The reason behind this phenomenon is not well understood. There is a popular theory that women could have developed this response during the evolutionary process to protect the pelvic floor during forced sexual acts for procreation or childbirth," Millheiser said.

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