Twitter debate over Lord Krishna ‘shopping’ poster, Myntra clarifies

Updated on Aug 26, 2016 04:35 PM IST
Online retail website Myntra clarified on Friday it did not post an advertisement that showed Lord Krishna ordering an “extra long” saree from its website.
File photo of Myntra logo.(Picture courtesy: Twitter)
File photo of Myntra logo.(Picture courtesy: Twitter)
ByHT Correspondent, New Delhi

Bank on Twitter to erupt at the slightest provocation.

Online retail website Myntra clarified on Friday it did not post an advertisement that showed Lord Krishna “shopping online” on its website. Myntra faced the brunt of the controversy as hashtag #BoycottMyntra trended on the micro-blogging website, with many users accusing it of “insulting” religious deities.

Soon after the controversy stirred, artistic group ScrollDroll claimed responsibility for posting the image and apologised on Twitter for “hurting sentiments”.

The poster showed Lord Krishna ordering an “extra long saree” on Myntra.com, an apparent reference to the mythological story on Draupadi’s ‘vastraharan’ from Mahabharat.

Here’s how the controversy played out:

Some users though, refused to change their stance even after the clarification:

Myntra had sparked a debate in June 2015 for an online advertisement that featured a lesbian couple, with many lauding it for its progressive outlook while others criticised it for displaying homosexuality.

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