A book costlier than the Nano
You will have to pay Rs 1.2 lakh — that’s more than the price of a Tata Nano — to get the one signed by Pele. The football legend signed only around 2,000 copies when the book, titled Pele, was released in 2006, reports Serena Menon.india Updated: Apr 04, 2009 01:10 IST
The ‘superbooks’ are here.
And they don’t come cheap.
You will have to pay Rs 1.2 lakh — that’s more than the price of a Tata Nano — to get the one signed by Pele. The football legend signed only around 2,000 copies when the book, titled Pele, was released in 2006.
Weighing 12 kg, it’s now available in India — well, at least two copies of the tome are.
Other big names are on offer as well. These include two of the 1,600 copies ever printed of Walton Ford’s Panchatantra and signed by him.
These two and many other superbooks, as they are called in the publishing world, will be available in the city between April 5 and April 15 at Indus Bookstore in Grand Hyatt to see, browse and if, you really have the pockets, buy.
Two of the 2,000 copies of Valentino signed by the renowned fashion designer Valentino Garavani and published by Benedikt Taschen, another leading publisher of superbooks, will also be available. While Valentino is available for Rs 57,000, Panchatantra is priced at Rs 72,000.
Other services are on offer as well such as personalised animated comic fairytale books where customers can name one of the characters after their own name. These will be priced at a moderate Rs 400.
“We shall dedicate the printing of this book to the person to whom it’s being personalised and incorporate her or his name and three friends’ names in the story for the lead characters, making it totally personal,” said Jotana Javahar, who manages the bookstore.
Dolphin Publications, distributor of many of these international brands, has brought them to Mumbai.“We chose Mumbai because we felt these books would have a market here because of the wealth in the city,” said G Javahar, director of Dolphin Publications.