Inspiring fashion enthusiasts over a period of 15 years, Anju Modi has woven her way through an enriching experience of textiles and varied surface treatments.
All her creations are understated statements of feminity, luxury and glamour. Taking the comfort of the wearer in mind, her uniqueness lies in creating minimalist and contemporary garments. Her aesthetics lie in treating silhouettes with subtle fabrics, passionate colors and the richness created by embroidery.
Having worked with the artisans and craftsmen aU over the country, Anju Modi has unmatched knowledge of the traditional craft forms, right from tie n' dye of Gujarat, kota of Rajasthan to Chanderi weaving patterns. Her standapart quality lies in modifying these traditional crafts for the modern consumer yet preserving the richness of the craft and tradition.
Along with the couture line, is the pret label 'am:pm', which has been recently introduced. The range offers both casual and eveningwear options to the customer and is market mendly in terms of prices and maintenance.
Her creations are available at her atelier Anjuman in Delhi and at stores in Mumbai, Hyderabad, Kolkatta, Chennai, Bangalore and other leading metros of India and abroad.