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Beware of fakes, look out for certification

With surging demand for organic fruits, vegetables and cereals, the market is flooded with fake products. As it is difficult to differentiate, consumers are often compelled to shell out extra bucks on the basis of a label, which can be fake. HT reports.

Updated on: Oct 23, 2011, 24:04:19 IST
Hindustan Times | By , Gurgaon
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With surging demand for organic fruits, vegetables and cereals, the market is flooded with fake products. As it is difficult to differentiate, consumers are often compelled to shell out extra bucks on the basis of a label, which can be fake.

HT Image
HT Image

Manpreet Bajaj said, “Though it is difficult to check whether the food items are truly organic or not, one should not only look for an ‘organic label’ but also for a proper certification stamp.” She said, “The Agricultural and Processed Food Products Export Development Authority, a government body, issues certification to organic products.”

Rajesh Yadav, CEO, Organic Farm Market, said, “We get products from India, America or European countries. If it is from India, it will have a certification stamp saying ‘India Organic’. If it is from America, ‘USDA certified’ will be written. I recommend people to buy items from reputed stores only and check for the certification.”

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