Bharti crosses 200-mn customer mark, readies for year-end 3G

Telecom giant Bharti Airtel, which crossed the 200 million-customer-mark Thursday, said it will launch its 3G services by the end of 2010.

Telecom giant Bharti Airtel, which crossed the 200 million-customer-mark Thursday, said it will launch its 3G services by the end of 2010.

HT Image

"We are on track to launch 3G services by the end of this year...we need a good experience on day one," Bharti Airtel chairman and managing director Sunil Bharti Mittal said while unveiling the company's new brand identity.

The company rebranded itself with a new signature tune, composed by music maestro A.R. Rahman, and a new logo.

According to Mittal, the new identity is symbolic of the company's youthful and dynamic global identity.