Bollywood cries for little hearts
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Bollywood cries for little hearts

A different afternoon, a special cause. That's what Vibhuti Agarwal saw at CRY's educational programme.

india Updated: Apr 05, 2006 18:00 IST
Vibhuti Agarwal (
Vibhuti Agarwal (

When Bollywood's Sanjna Kapoor and Kunal Kapoor joined musician Rabbi Shergill on the same dais, anybody could have mistaken it for the launch of a latest video or a preview meet of a new movie.

But it was a different afternoon. They were there for a special cause -- a noble one -- to endorse children's education.

With a mission to make a difference to the lives of hundreds of children who are unable to access education, CRY (Child Rights and You), India's premier child relief organisation, joined hands with Procter and Gamble (P&G) to participate in 'Shiksha' -- a programme to help educate children across India.

"Just as education is the basic right of my child, so it should be for all the little girls in India. Any organisation promoting education should be given utmost priority. I'm here to find out how I can make a difference," expresses Sanjna Kapoor, lending a hand to the campaign.

Through the marvellous feats performed by CRY in the field of education, the street urchins who would otherwise roam aimlessly down the streets are now being initiated to a world of alphabets, numbers, songs, dances and most of all -- confidence.

Commenting on his support towards 'Shiksha', Rang de Basanti fame actor Kunal Kapoor says, "School to me brings happy memories. Everybody has a right to childhood. It's very sad that children in India are deprived of this right. I had a very myopic view of CRY, which has now been exploded. I've now understood the larger context of the organisation, which is to make every child in the country self-sufficient."

CRY believes that the best teacher are the ones who demonstrate that they care about children and their rights, give them the confidence that they can do it.

"In that respect, CRY is grooming a generation," adds the talented actor.

The organisers of this starry event realised the vital need to maintain the momentum that had been generated.

Amita Puri, General Manager, CRY said, "In India, we specifically chose to support children because our country is home to the world's largest number of illiterate children and that makes education of these disadvantaged children the most fundamental need."

The education drive initiated by 'Shiksha' fuelled great public applause and generated awareness to take a step ahead in the right direction.

Rabbi Shergill, the Sufi singer, strongly believes that education is an issue that has to be dealt from a broader perspective.

He says, "The initiative by CRY gladdens me as well as saddens me. I just have the pop star's grasp of social activism. Education is an issue that needs to be handled collectively instead of individually."

A lot of cynics believe that everytime a corporate gets into a social cause, it is merely for gaining publicity.

The versatile theatre personality Sanjna says that corporate groups providing assistance to such missions should make this as their mandate and not an exception.

"When little hearts CRY, I'm on the verge of tears. When you put faith, hope and love together, you can raise positive kids in a negative world," expresses Sanjna.

First Published: Apr 05, 2006 18:00 IST