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Contemporary rules roost at Lakme Fashion Week

The discerning buyers at Mumbai's ongoing fashion event opt for the contemporary look rather than the ethnic outfits.

india Updated: Mar 31, 2006 21:03 IST

The discerning buyers at the ongoing Lakme Fashion Week (LFW) here have evinced interest in the contemporary look rather than the ethnic outfits showcased by some of the designers.

"We are looking at more contemporary and not necessarily niche Indian," said Viona Chor, Senior Manager Merchandising of CK Tang Ltd, Singapore.

Viona said though she was here with a more objective mind like on a "research trip", she appreciated designers Sabyasachi Mukherjee, Anshu Arora and Rahul.

Viona said that though the apparels displayed here may appeal to European and American markets, they are too heavy on embellishments to be attractive in markets closer home, like Singapore and Hong Kong.

She also mentioned price-constraint also a factor since the mark-up price exceeds the `affordability' of the Singapore and Malaysian markets.

"We still have to speak to a few designers about how are they marking up their price before we decide," she said.

Meanwhile, domestic buyer Sangita Sinh Kathiwada of Melange has already bought out entire collection of Anshu Arora and Priyadarshini.

She is also one of the few buyers who would travel to Delhi for the Wills Lifestyle India Fashion Week later in April.

First Published: Mar 31, 2006 21:03 IST