DD earns Rs 46 crore from DTH slots e-auction
Public broadcaster Prasar Bharati on Thursday garnered over Rs 46 crore from the e-auction of slots to select channels to be aired on Doordarshan's DTH platform.india Updated: Jul 28, 2011 21:24 IST
Public broadcaster Prasar Bharati on Thursday garnered over Rs 46 crore from the e-auction of slots to select channels to be aired on Doordarshan's DTH platform.
"As per the computation by Prasar Bharti under the given e-auction process, it is expected that revenue earned from today's auction will be more than Rs 46 crores," a ministry official said.
Thirty-two channels participated in the final bidding process out of the 37 that had applied for the e-auction.
B4U Movies, Zee Salaam, Zee Smile, Etc music, 9X, Zee Jagran were among the successful bidders. They will now be available on DD Direct Plus Platform.
Through the auction, 21 successful bids were received ranging from Rs 2.17 crore to Rs 2.25 crore. All the 21 vacant slots on the DTH platform have been auctioned while the minimum reserve price set for the e-auction was Rs 1.5 crore.
NCDEX SPOT Mumbai conducting the proceedings.
At present, there are 59 channels on DD Direct Plus bouquet, of which 19 are Doordarshan channels (including the Lok Sabha channel).
Another 150 slots would go up for bidding in November and by the end of the fiscal. The aim is to auction 370 slots on the platform, the official said.
The purpose of the e-auction was to select the channels on DD Direct Plus Platform in a transparent and objective manner besides raising revenues.