IIM-A students to play roles of film financiers, directors

Students of Indian Institute of Management, Ahmedabad would play roles of film financiers, producers, directors and marketing gurus as part of a reality show module to be included in 'Contemporary Film Industry-A Business Perspective', an elective course on film making being offered at the institute.

Students of Indian Institute of Management, Ahmedabad would play roles of film financiers, producers, directors and marketing gurus as part of a reality show module to be included in 'Contemporary Film Industry-A Business Perspective', an elective course on film making being offered at IIM-Ahmedabad.

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"As part of a new conceptual learning methodology we are planning to introduce a module of reality show where the students of contemporary film industry will be divided in separate groups and asked to play roles as directors, producers, financiers," Course Co-ordinator Contemporary Film Industry(CFI) Kandaswamy Bharathan told PTI.

"We are working out the modalities for introducing a two module course-financial decision making and marketing-sometime in December this year," he said. "The idea is to give these students a real time feel of the reel industry and also familiarise them with each role that is played in making a successful film," Bharathan added.

"A successful film is one which I believe is fusion of both art and commerce," Bharathan said adding "Three Idiots is an excellent example of such a fusion."

The entertainment sector in India is growing at 14-15 per cent annually, which is double the national GDP growth. The figures underline big roles for these management students to play in future in this fast growing sector, he said. The size of film sector in India is pegged at close to USD 5 billion, he said.