Indian Gaming Cos ready for action

Updated on Nov 25, 2007 10:09 PM IST

Console gaming is also seeing a lot of action. Sony launched a Bollywood-based game called “Singstar Bollywood”, which has done good business. Saurabh Turakhia finds out.

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Hindustan Times | BySaurabh Turakhia, Mumbai

India’s Gaming companies, operating in the mobile and console gaming space, sensing a new wave of optimism are gearing up for some action. It is understood that Dhruva Interactive, a 10-year-old game development company, is close to receiving a $10-million private equity investment. K Rajesh Rao, CEO of Dhruva Interactive, told Hindustan Times: “We are in talks and are certainly looking for investments, though I would not like to comment on anything now.”

“The past year has seen a lot of marketing buzz created by big players like Sony and Microsoft for their respective games. That is trues also of online game portals like and All this is also creating awareness about gaming, which is crucial for the market in India. This would also help curb grey market purchases, which are very high in number,” Rao said.

Rao was particularly bullish about mobile gaming prospects and said: “Of the approximate 200 million mobile subscribers, 50 to 70 million have GPRS capable handsets. This speaks a lot about the great potential in mobile gaming.”

Most of the new handsets have data capabilities, faster processors and polyphonic tones, which add to the quality of the gaming experience, he added.

Vishal Gondal, CEO of Indiagames, a leading player in the mobile gaming space with around 220 employees, said: “There are 6 to 7 million mobile game downloads every month and that is good news. Overall, telecom operators are looking to do more business with a few game developers. I think the mobile gaming space is in a consolidation phase.”

Console gaming is also seeing a lot of action. Sony launched a Bollywood-based game called “Singstar Bollywood”, which has done good business. Atindriya Bose, country manager-Playstation, Sony Computer Entertainment, said: “We have sold 3,000 units in India and close to a 100,000 units between India, Middle East and the UK.”

Come mid-December and Sony would introduce the “Buzz Maha Quix”, a quiz format console game, priced at Rs 1,499 and quizmaster Derek O’ Brien has been roped in. It introduced Playstation 3 in India in April. Indiagames would shortly launch a gaming package targeting children. Gondal said that the current size of the Indian mobile gaming market was around $20 million.

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