Mobile VAS biz set for big jump

Value-added services (VAS) including music, movies, and other internet related options are set to push mobile telephony to new levels.

Value-added services (VAS) including music, movies, and other internet related options are set to push mobile telephony to new levels.

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The mobile VAS market will touch Rs 67,100 crore by 2015 from the current R29,100 crore, according to a study by Internet and Mobile Association of India (IAMAI) and telecom and IT consultancy firm Analysys Mason.

The report, released on Wednesday, said that VAS will contribute 31% to overall wireless revenues.

The study said growth would be driven mainly by mobile data on wireless devices such as cell phones, laptops and tablet PCs contributing 54% of the overall mobile VAS market by 2015.

“The mobile value-added services are minuscule at present in comparison to its potential and the government would make appropriate efforts to put the industry on an equitable and sustainable growth path,” said Sachin Pilot, minister of state for communications and IT.

He added that the digital industry should change its perspective from “internet users” to “Internet beneficiaries”.