Music is the spice of style
The Fashion week is on and India's top designers are showcasing their latest lines. But without perfect music, no show is complete. The right kind of music, after all, reflects the attitude a designer wants to project through his creations.
Rohit Bal, for one, is very particular about the music when he showcases his designs. In fact, Bal asked DJ Tushqa, who mans the console at the happening Mumbai nightspot Red Light, to specially create sounds of birds in Paradise for his fashion week 2004 line.
Says Rina Dhaka: "For my LIFW show, I specifically told choreographer Tanya Lefebvre that I didn't want trance, as mine is a period collection. The music had to have a mellow pace since I had pole dancing for the show. It had to be elegant, and define my outfits."
For Ashish Soni, it has to be different everytime – one that matches the mood and the grace of his designs. "I have tried different kinds of music to reflect the efforts that I put into my collections. This time it was just alternative sounds. I wanted the music to sound like a background score for a film. There were no songs but just sounds. Of course I do have a favourite track that I used to represent the thoughts in my collection last year. It's called Zoom. I don't know who the singer is, though," he says.
The right beats can spell music to the viewer's ears, after all, as the model set the ramp afire.
"The right music sets the pace, the mood and the rhythm of a fashion show. Just as it is important to convey a designer's creativity through his or her collection, it is also important for the models to have the perfect beat to walk the ramp. My favourite track is Confluence, though I can't really remember the name of the singer." -Kavita Bhatia
"I'm here specially for Rohit Bal's show. He asked me to create music that reflects the sounds of birds in Paradise. I have mixed sounds of exotic birds. It's not the regular sounds of birds, I have mixed it in such a way that it makes you feel as if you are listening to a dark music. It has bits of House and electronica, my favourites in music." -DJ Tushga
"If the music does not reflect my collection, then it is a major dampner. Music is one of the strongest elements of a fashion show. Along with make-up and accessories, it creates the ambience that a designer wants for his collection. The music must be right. My favourite track is Crazy in love by Beyoncé Knowles." -Rocky S
"Music is important for any of my shows. And for this particular show, I shopped six months in advance. My LIFW collection has a Morrocan and Arabic theme, so I had to have music that suited the same. I got a CD from a shop called That in Singapore that suits my line. My favourite track, though, is Infinity by Guru Josh." -Rana Gill