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Nokia turns the music on iPhone
Nokia plans an all-you-can-download offer at a handset-bundled price in the first year with one million songs on offer. It is partnering a slew of Indian content providers to fortify its offerings.
Nokia is taking on Apple, cool for cool, tune for tune.
The Finnish giant is set to unveil on December 18 an online music service to match the iPod-maker’s iTunes service as the device game increasingly shifts to content and services that take mobiles beyond plain talk and text messages.
Nokia plans an all-you-can-download offer at a handset-bundled price in the first year with one million songs on offer. It is partnering a slew of Indian content providers to fortify its offerings.
On Tuesday, Nokia unveiled a Rs. 20,000 touchscreen model with 8GB memory that would rival a comparable iPhone at Rs. 30,000.
“Mobile music will continue to be a key priority area for Nokia in 2009 and our strategy is aimed at developing the market by following a partnership driven model,” said Anssi Vanjoki, executive vice-president at Nokia.
ITunes charges 99 cents — that’s nearly Rs. 50 — for every song downloaded. Microsoft, which has its own rival device, Zune, recently offered 10 free downloads at a monthly subscription of $14.99.
