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'Pretty faces linked to positive traits'

A study by US researchers reveal that pretty faces are often perceived by people as having positive qualities.

india Updated: Jan 20, 2006 21:51 IST
Asian News International
Asian News International

There may be some truth in the fact that a pretty face can guarantee a good job, as a study by researchers at the University of Pennsylvania has revealed, that pretty faces are often perceived by people as having positive qualities.

Experiments in which subjects were given a fraction of a second to judge "attractiveness" offered further evidence that our preference for beauty might be hard-wired. People who participated in the studies were also more likely to associate pretty faces with positive traits.

"We're able to judge attractiveness with surprising speed and on the basis of very little information," said Ingrid Olson, a professor in Penn's Department of Psychology and researcher at Penn's Center for Cognitive Neurosciece.

"It seems that pretty faces 'prime' our minds to make us more likely to associate the pretty face with a positive emotion," she added.

The researchers set out to study cognitive processes behind a very real phenomenon: physically attractive people have advantages that unattractive people do not.

"Research has demonstrated time and again that there are tremendous social and economic benefits to being attractive. Attractive people are paid more, are judged more intelligent and will receive more attention in most facets of life.Faces hold a special power for us, perhaps more so than art or objects. The beauty bias has a real influence upon us, something we should be mindful of when dealing with others " Olson said. (ANI)

First Published: Jan 20, 2006 10:30 IST

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