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Rope in global stars to promote IFFI: Reddy

"We need better infrastructure and more global celebrities to be associated with the festival," said Union Culture Minister S Jaipal Reddy.

india Updated: Nov 26, 2005 11:58 IST

Exhorting festival organisers to rope in more international stars to promote the International Film Festival of India, Union Culture Minister S Jaipal Reddy on Fridayadvance planning was required to ensure the success of the annual event.

"Cinema is not about glamour alone but cinema would be nothing without glamour. We need better infrastructure and more global celebrities to be associated with the festival," Reddy said inaugurating the IFFI Indian Panorama section here.

"There were too many political uncertainties in Goa this time but for 2006, it should be possible to fix up many more global celebrities," he said.

The Minister also said that organisers should start planning for the next edition of the festival the moment IFFI 2005 ends.

"We should not rest on our laurels. We need to put our act together right after this festival," Reddy said adding that he would be discussing the issue with Information and Broadcasting Minister Priyaranjan Dasmunsi.

Noting that no one had ever raised any allegations against the jury for the Indian Panorama section, the Minister said this meant that the films had been chosen on the basis of merit.

"It is great that the professional integrity of the jury has never been questioned. There has never been any whisper of discrimination against the members," he said.

Reddy also urged filmmakers not to compromise on the quality of their films when making use of modern technology.

"Technology must be used in a proper way and cannot be substituted for content," he said.

First Published: Nov 26, 2005 11:58 IST