The business of media
This book is an ideal companion for students, analysts, media professionals and media watchers.india Updated: May 24, 2006 18:43 IST
The Indian Media Business, Second Edition
Publisher: Response Books
Price: Rs 395
This revised edition of this best-selling book presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments - print, television, films, music, radio, Internet and telecommunications. With revised and updated statistics , Vanita Kohli-Khandekar presents a strong and well-researched guide to the difficult dynamic terrain of the Indian media business.
With several new topics and updated information, this revised edition of The Indian Media Business constitutes a solid foundation for understanding the business dynamics and concepts of media industries and issues in the converging media environment. New to this edition are:
•A comprehensive history and up-to-date mapping of the Indian media industry
•Detailed statistics on each industry segment
•Incisive analyses and insights into new trends
•New chapters on the nascent domains of telecommunications and the Internet
•A survey of the mechanics of media buying and selling.
From the battleground of TV ratings to radio licenses in the FM arena, and from remixes to ring-tones, this book combines data with rigorous analysis to offer a complete introduction to the media scenario in India.
First Published: May 24, 2006 18:43 IST