Video describes phulka as beard that puffs. People turn sarcastic, tweet ‘water is wet’
Shared on an Instagram profile named Food Insider, the 46-second-long video is a roti making tutorial.
A tutorial video of how to make roti has rubbed desi tweeple the wrong way. Though the preparation process shown in the clip is on point, it’s the caption used in the post which has now sparked all sorts of reactions – and they’re not the happy kind.

Shared on an Instagram profile named Food Insider, the 46-second-long video shows how roti is prepared by kneading atta. The caption shared with the video is what created the chatter as it reads, “This Indian flatbread puffs up when cooked.”
Twitter couldn’t keep calm about this obvious description and showed the same through their comments. From sarcastic to humorous, people shared various reactions in the post’s comments section.
Here is what one Twitter user shared as a reply to the video:
Another individual found some discrepancy in the information provided in the video about atta. “Also slightly incorrect explanation. Atta is specifically ground in a way that damages some amount of starch and protein, which makes it unsuitable for baking bread but specifically perfect for roti/paratha, so that we get both non-chewiness plus just enough gluten to puff up,” they wrote.
“There is another flat bread called “Puri” that puffs up when floated, but only in oil,” joked another. “Will I get my money back, if it doesn’t puff up??” questioned a Twitter user. “Flat bread puffs up. Water is wet. Salt is salty,” sarcastically wrote another.
Here’s how others showed their reactions:
What are your thoughts?
Also Read | This ‘whole wheat balloon bread’ recipe irks people. ‘Just call it roti,’ say netizens
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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