Ethnic Myntra finds and pooja-perfect looks you’ll love; Embrace festive glow-up
From heavily embroidered kurta sets to light cotton prints and festive jhumkas, Myntra’s ethnic collection offers something for every mood and occasion.
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Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.
A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.
She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.
Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.
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She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.
A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.
She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.
Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.
Festivals call for outfits that balance tradition with style, and Myntra has no shortage of stunning ethnic wear to help you shine. From intricate embroidery to flowy silhouettes, here’s a curated edit of the best festive wear pieces you can add to your wardrobe this season.
1. Samyukta Singhania Women Embroidered Regular Thread Work Kurta with Trousers & Dupatta
1. Samyukta Singhania Women Embroidered Regular Thread Work Kurta with Trousers & Dupatta
This elegant kurta set is all about understated sophistication. The fine threadwork embroidery on the kurta adds a rich, handcrafted feel, while the matching trousers and dupatta complete the festive vibe. Perfect for daytime poojas or family gatherings, this outfit balances comfort with elegance.
Styling tip: Pair it with delicate jhumkas and embroidered juttis for a graceful festive look.
2. Anouk Women Floral Printed Empire Beads and Stones Kurta with Palazzos & Dupatta
2. Anouk Women Floral Printed Empire Beads and Stones Kurta with Palazzos & Dupatta
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Anouk’s floral printed kurta set strikes the right balance between modern and traditional. The empire waist flatters every body type, while bead and stone embellishments add a subtle festive sparkle. The palazzos ensure easy movement, making this a stylish yet fuss-free choice.
Styling tip: Add metallic bangles and a potli bag to bring out the shimmer of the embellishments.
3. GoSriKi Bandhani Printed Sequinned Embroidery Work Kurta with Trousers & Dupatta
Celebrate tradition with a twist—this GoSriKi set blends the timeless appeal of bandhani print with sequinned embroidery for that extra festive shine. The vibrant colours make it a standout option for Navratri or Diwali evenings.
Styling tip: Complement the rich hues with oxidised silver jewellery and embellished sandals.
4. Vishudh Pink & Purple Floral Printed Regular Kurta with Sharara & Dupatta
Bring drama to your festive wardrobe with this striking pink and purple sharara set. The floral print keeps it playful, while the flowing silhouette of the sharara adds grandeur to your look. This is the perfect pick if you love twirl-worthy outfits for celebrations.
Styling tip: Style with statement chandbalis and a bold lip for maximum festive flair.
5. Indo Era Women Floral Embroidered Regular Thread Work Kurta with Trousers & Dupatta
Soft, feminine, and festive, this Indo Era kurta set is adorned with delicate floral embroidery that gives it an artisanal charm. The lightweight fabric ensures all-day comfort, while the coordinating trousers and dupatta make it a ready-to-wear ensemble.
Styling tip: Opt for pearl accessories to enhance its dainty detailing.
6. Moda Rapido Women Ethnic Motifs Embroidered Kurta, Trousers With Dupatta
Chic yet traditional, this embroidered kurta set from Moda Rapido comes with ethnic motifs that bring out festive warmth. The versatile colour palette makes it suitable for multiple occasions—whether it’s a temple visit or a festive get-together.
Styling tip: Pair with mojris and a sleek bun hairstyle for an effortlessly polished look.
7. SheWill Women Green Embroidered Kurta with Trousers & Dupatta
Green is a classic festive colour, and this SheWill embroidered kurta set does full justice to it. The intricate detailing on the kurta adds richness, while the coordinating trousers and dupatta make it festive-ready without being over the top.
Styling tip: Add gold-toned jewellery to elevate the look instantly.
8. VIVAZS Silver-Plated Artificial Stones Studded & Beaded Oxidised Dome Shaped Jhumkas
No festive look is complete without the perfect pair of earrings. These oxidised dome-shaped jhumkas with artificial stones and beads by VIVAZS are the ultimate statement-makers. Their versatile design makes them pair beautifully with both simple and ornate ethnic outfits.
Styling tip: Wear them with a solid-coloured kurta set to let the earrings steal the show.
9. Chidiyaa Women Pink Pure Cotton Printed Kurta with Palazzos
For those who prefer lightweight festive wear, this Chidiyaa cotton kurta-palazzo set is ideal. Its soft fabric ensures comfort even during long rituals, while the playful pink print adds festive charm. Perfect for a casual pooja at home or small family gatherings.
Styling tip: Team it with silver jewellery and Kolhapuri sandals for a boho-festive vibe.
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ABOUT THE AUTHORSamarpita YashaswiniSamarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting. She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.Read More
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