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Monday, Oct 14, 2019

Lok Sabha Elections 2019: SP-BSP alliance has changedthe campaign tune in UP

The social media, which almost all political parties have been focusing upon, is also gradually seeing the presence of songs praising both Mayawati and Akhilesh, besides being flooded with posters and posts featuring them.

lok-sabha-elections Updated: Mar 17, 2019 12:37 IST
Saurabh Chauhan
Saurabh Chauhan
Hindustan Times, Lucknow
Sensing the change in political scenario, shops and vendors selling political paraphernalia have also stocked up their stalls with campaign material
Sensing the change in political scenario, shops and vendors selling political paraphernalia have also stocked up their stalls with campaign material (HT FILE PHOTO)
         

The poll pact between Samajwadi Party (SP) and Bahujan Samaj Party (BSP) has changed the pattern of poll campaign paraphernalia in Uttar Pradesh.

While craze for songs extolling political leaders is on the rise, workers and leaders of the SP-BSP alliance want songs extolling Maya and Akhilesh jointly. Such songs have become an easy way to reach out to the public as it takes just about Rs 5,000 for one such composition.

Also, sensing the change in political scenario, shops and vendors selling political paraphernalia have also stocked up their stalls with campaign material jointly featuring pictures of Mayawati and Akhilesh Yadav and symbols of the respective parties -- elephant and cycle.

The social media, which almost all political parties have been focusing upon, is also gradually seeing the presence of songs praising both Mayawati and Akhilesh, besides being flooded with posters and posts featuring them.

“With so many restrictions on campaigning after the imposition of the election code, reaching out to people through songs is cost effective and an easy,” said singer Bablu Chaudhary. “A song featuring leaders and lyrics extolling them resonates amongst the voters, especially when it is sung in famous Bollywood tunes,” he said.

According to entertainment agencies, they are receiving several inquiries from different political parties, including SP, BSP.

“SP, BSP leaders, earlier used to come for getting songs composed praising their respective leaders, highlighting their achievements and sometimes hitting out at each other. Now songs like ‘Doodh roti khayenge, gathbandhan ko jitayenge’,‘Cycle sang haathi lekar gaon gaon me jayenge, gathbanhdan ko jitayenge’,” have become very popular,” said Jeetendra Yadav, an event management company promoter.

Also, some artistes have approached local leaders and ticket aspirants with their compositions. “Some leaders prefer compositions on famous Bollywood and Bhojpuri songs,” said Sandhya Azad, a singer. Some songs trending on internet are ‘Khojat ba desh bua, babua ke (Country is looking for bua-babua), ‘SP-BSP ka jhanda uthana hai, hathi sang cycle ke’.

Another singer, Alok Yadav, said, “I have been receiving inquiries for composing campaign songs. Our team is working on it,” he said, adding, “Language is a major factor. If we are composing songs for the eastern region, Bhojpuri is the preferred language.”

FAR-REACHING, SUSTAINABLE

A block level BSP leader Ram Naresh Bansal said, “Songs and jingles are an easy way to connect to voters. They are easy to circulate. If we say something about our leader normally, people may not like to listen, but they would listen to a song, especially when it is composed on the tune of some famous Bollywood number.”

A SP worker from Barabanki, Sanju Yadav, said, “Songs, snippets and video campaign messages are trending these days. Last time BJP used it extensively. This time we are also using this mode to reach out to voters.”

INEXPENSIVE

A music composer from Jaunpur, Deepak Kumar, said, “Songs composed on famous Bollywood and Bhojpuri tunes, praising leaders, cost Rs 10,000 to Rs 12,000. This is average cost, while one can get a music composition done for Rs 5000 too.”

An promoter of an event management and advertisement unit said candidates and leaders prefer musical composition as it does not cost much in comparison to other campaign material. “A song in Rs 7000-8000 can be circulated to a large number of people through WhatsApp and other social media platforms,” said a promoter. “Besides circulation amongst voters, in days to come, such songs will be played during ralliesy and processions,” he said.

SEA CHANGE

“I had never imagined I will sell election material with BSP and SP symbols combined,” said Priyanshu Kumar, a vendor outside the BSP office here. “However, campaign is yet to pick up and I have ordered for more fancy election stuff.”

Bijender Gupta, another trader outside SP office in Lucknow said, “I ordered campaign material carrying pictures and symbols of SP, BSP leaders jointly, soon after both parties entered into an alliance. Party workers coming from different parts of state are purchasing such campaign material as such stuff is not available everywhere.”

LUCKNOW

The pact between Samajvadi party (SP) and Bahujan Samaj Party (BSP) has changed the note of poll campaign of Uttar Pradesh. Craze for songs, extolling political leaders, is on the rise as workers, leaders want tunes extolling Maya-Akhilesh jointly. Such songs have become easy way to reach out to the public as it takes minimum Rs.5000 for one such composition.

The alliance between arch rivals has forced workers of both parties to join hands in campaign. Sensing the change in political scenario, shops or vendors selling political paraphernalia have also stuffed their stalls with the campaign material jointly featuring pictures of Mayawati and Akhilesh Yadav and symbols of respective parties- Elephant and Cycle.

Social media, which all political parties have been focusing upon, is also gradually seeing the presence of songs praising both leaders and the alliance, besides posters or posts featuring both leaders.

With so many restrictions on the campaign after imposition of election code, reaching out to people through songs is cost effective and an easy task, said a singer Bablu Chaudhary. “A song featuring leaders and lyrics extolling them resonates amongst the voters, especially when it is sung in famous Bollywood tune,” he said.

If these entertainment agencies are to be believed they are receiving inquiries from different political parties including SP, BSP. “SP, BSP leaders, earlier used to come for composing songs praising respective leaders, highlighting their achievement and sometimes hitting out at each other. Now songs like Doodh Roti Khayenge, Gathbandhan ko jitayenge, Cycle Sang Haathi Lekar gaon gaon me jayenge, Gathbanhdan ko jitayenge,” said Jeetendra Yadav, a event management company promoter.

Some of these artists have been approach local level leaders, ticket aspirants with their compositions.  “Leaders prefer compositions on famous bollywood, Bhojpuri songs,” said Sandhya Azad, a singer. Some songs trending on internet are Khojat ba Desh Bua, Babua ke (Country is looking for Bua-Babua), SP, BSP ka Jhanda Uthana hai, Hathi sang cycle ke.

Another Singer Alok Yadav said, “I have been receiving inquiries for composing campaign songs. Our team is working on it,” he said, adding, “Language is a major factor. If we are composing songs for the eastern region, Bhojpuri is preferable language.” 

Far reaching, sustainable

A block level BSP leader Ram Naresh Bansal said, “Songs, jingles are easy way to connect to the voters. It is easy to circulate. If we say something about our leader normally, people may not like to listen but they would listen a song, especially when it is composed on the tune of famous bollywood number.”

A SP worker from Barabanki, Sanju Yadav said, “Songs, snippets, video messages are trending for campaigning. Last time, BJP used it extensively. This time we are also using this mode to reach out to voters.”

Inexpensive

A music composer from Jaunpur, Deepak Kumar said, “Songs composed on famous bollywood, Bhojpuri tunes, praising leaders will cost Rs. 10,000 to Rs. 12,000. This is average cost, while one can get a music composition for Rs. 5000 too.”

An event management and advertisement units said that candidates other leaders prefer musical composition as it costs low as compares to many other stuff. “A song in Rs. 7000- 8000 can be circulated to endless people through whatsapp and other social media platform,” said a promoter. Not only for circulation amongst voters, in days to come, such songs will be in the air during rally, procession across the state.

---Vends selling election paraphernalia see change---

“I had never imagined I will sell election material with BSP and SP symbols combined,” said Priyanshu Kumar, a vendor outside the BSP office in the town. “However, campaign is yet to pick up momentum, I have ordered more fancy election stuff.”

Bijender Gupta, another trader outside SP office in Lucknow said, “I had ordered the stuff carrying join pictures of SP, BSP leaders and symbols, soon after both parties enter in an alliance. Party workers coming from different part of state use to purchase campaign material as entire stuff is not available everywhere.”

First Published: Mar 17, 2019 12:37 IST

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