Nominees innovate to woo voters amid scorching heat
Searing heat might have forced the voters to remain indoors in the city, but it has failed to dampen the enthusiasm of candidates trying their luck in municipal corporation elections in Jalandhar.punjab Updated: Jun 01, 2012 17:57 IST
Searing heat might have forced the voters to remain indoors in the city, but it has failed to dampen the enthusiasm of candidates trying their luck in municipal corporation elections in Jalandhar.
With mercury shooting up, the nominees of various parties have altered their strategies to woo voters, including campaigning in the morning and evening hours to the beats of 'dhols'.
As candidates along with their supporters dancing to the drum beats approach a locality during morning and evening hours, people troop out of their homes, helping candidates contact prospective voters.
Major Singh, husband of Congress candidate Amanpreet Kaur from ward number 48, could be seen campaigning on Thursday morning in Model House. "We know due to scorching heat during daytime, nobody bothers to come out of their house to listen to us. So we have rescheduled our timings. Time before 9am and after 6pm is the best for candidates as well as voters," he said.
"The use of dhol for campaigning offers a very positive environment for us as people, especially small children, come out of their homes to witness the outdoor campaigning."
"During day time, we do some strategic planning as well short-list areas and people to be visited in evening hours. For us, the day has shruk to only five to six hours; 3 hours in the morning and 3 hours in the evening," remarked Sunil Jyoti, a BJP candidate from ward number 7.
A Congress candidate from Ward number 37 too preferred to spend the day for individual meetings. "I too use dhol to attract people. During earlier days, I used to deploy five dholis for campaigning, but I observed that it was creating noise pollution. So, I reduced their number to one only," he said.
"My wife is also contesting from ward number 36 on a Congress ticket. We both use day time to arrange individual meetings so as to remove personal grudges and grievances," he added.
A BJP candidate from ward number 38 said he was using technology to contact his voters. "As morning and evening hours are used for canvassing only, me and my team prefer sending SMSs to voters during the day, highlighting work done by us during my last tenure,: he said.
Rutesh Kumar, an Independent candidate from ward number 53, rued that it was difficult to engage a 'dholi' for his campaign. "All seem to be busy and pre-engaged. So, I prefer using personal contacts only," he said. "But whenever a 'dholi' is available, I use his services to add spice to my campaign."
First Published: May 31, 2012 19:43 IST