Akshay Kumar, Rajinikanth gear up for 2.o promotions: Hot air balloons will travel around the world
With an estimated budget of Rs 400 crore, the makers of 2.o have planned to take a 100-feet-tall hot air balloon to many cities and countries like London, Dubai and Australia among others as part of the promotional drive.The film stars Rajinikanth in lead while Akshay Kumar plays the antagonist.regional movies Updated: Jul 15, 2017 13:40 IST
Lyca Productions, the makers of superstar Rajinikanth’s upcoming Tamil science-fiction action drama 2.o, are pushing the envelope as they begin the promotional campaign for the Indian film.
Set for a worldwide release on January 25 next year, the 3D film is rumoured to have been made on a budget of over Rs 400 crore. As part of the promotions, a hot-air balloon adorned with life-sized images of Rajinikanth and actor Akshay Kumar will travel around the world.
“We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles,” Raju Mahalingam, creative head, Lyca Productions, told IANS.
The balloon will fly to many cities and countries like London, Dubai and Australia among others as part of the promotional drive.
“We also plan to take it to various Indian cities. Well-known stars will participate in this drive,” he said.
Directed by Shankar, 2.o is the sequel to 2010 Tamil blockbuster Enthiran. The film introduces Akshay as the antagonist while actress Amy Jackson will seen playing the leading lady.
Follow @htshowbiz for more
First Published: Jun 25, 2017 13:45 IST