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Katamarayudu: 5 reasons why you must watch Pawan Kalyan’s new film

Pawan Kalyan’s new film Katamarayudu, a Telugu remake of Tamil hit Veeram, releases this Friday. Here are five reasons why one should be watching it.

regional movies Updated: Mar 24, 2017 08:25 IST
Karthik Kumar
Karthik Kumar
Hindustan Times, Chennai
Katamarayudu,Pawan Kalyan,Tamil flick Veeram
Katamarayudu is the Telugu remake of Ajith’s Veeram (Tamil).

Pawan Kalyan’s new film Katamarayudu is due for release on Friday. We don’t know yet whether it’s going to be good or bad but what we do know is that it’s riding high on anticipation and excellent pre-release buzz. Here are five best reasons why one needs to watch the film, which is directed by Kishore Kumar Pardasani and also stars Shruti Haasan.

The promotional strategy

Katamarayudu stars Pawan Kalyan and Shruti Haasan.

The buzz around the film was built organically, strategically, without unnecessary hype and that has so far worked in the film’s favour. Even though the film is a remake of Tamil flick Veeram, never did the actor’s fans feel the same way. Even before the release of first look, a series of pre-look posters were unveiled, paving way to even more anticipation. And when finally the first look was released, the excitement among fans touched the sky. These well-planned activities drew audiences’ attention towards the film automatically, even without the makers having to advertise and make some noise.

The viral teaser

The film’s teaser clocked over 10 million views, becoming a rage of sorts online. More than the views, the teaser was cut in such a way that audiences were assured of a highly satisfying commercial film. It was packaged in such a way that it was evident that the makers knew exactly what Pawan Kalyan’s fans have been waiting for. With the overwhelming response to the trailer, the anticipation around the film grew stronger by leaps and bounds. It was aptly followed by the film’s first single Mira Mira Meesam, a song with tribute-playing lyrics to Pawan Kalyan, it was an instant chartbuster.

Pawan Kalyan’s look

Katamarayudu is directed by Kishore Kumar Pardasani.

The actor’s dhoti-clad, moustache-twirling look from the film has become a style statement. Many of his fans are planning to watch the film in the same getup on the release day. It’s after a long time Pawan will be seen in a very rural avatar and fans have dug the look. The look has turned out to be such a hit that people have turned it into merchandise.

Pawan Kalyan-Dolly combo

Kishore Kumar Pardasani and Pawan Kalyan have given a hit called Gopala Gopala before too.

Director Kishore Kumar Pardasani and Pawan Kalyan have already delivered a successful film in the form of Gopala Gopala, a remake of OMG: Oh My God. They have proved to be a hit pair and naturally it’s expected of them to deliver another hit in a row. Their reunion is a reason good enough for audiences to come to theatre. Thankfully, the highly positive buzz around Katamarayudu has only increased the overall excitement.

Veeram factor

Ajith’s Tamil film Veeram was a huge hit.

Katamarayudu is the official remake of Ajith’s blockbuster Tamil film Veeram, which was very well received. It can be safely said even if the makers of Katamarayudu stayed largely true to the original, they have a winner in their hands. Going by the buzz so far for the film, it can be said that nothing quite can go wrong for Katamarayudu at this juncture. It only has to be seen whether Pawan Kalyan superseded Ajith in terms of performance.

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First Published: Mar 23, 2017 08:00 IST