Dating season: Study shows people spent more time on Tinder this Diwali
According to data collated by Tinder, the app usage was on the rise beginning October 8.sex and relationships Updated: Nov 10, 2017 09:17 IST
People spent more time swiping on dating app Tinder during Diwali time than the rest of October, according to a study.
According to data collated by Tinder, the app usage was on the rise beginning October 8. They looked at the swiping habits of people in New Delhi, Mumbai, Bengaluru and Pune, Tinder said in a statement.
Pune led the way with 45% increase, followed by Bengaluru and Mumbai, with 35% and 30%. Delhi came in fourth with 25% increase in the usage. The app also recorded a 65% increase in ‘Super Likes’ from the first day of Diwali to the last.
The time between 4pm to 7pm on Sunday was when the app saw users being most active.
Mumbai-based clinical psychologist Sonali Gupta said: “As humans, we are likely to give ourselves the permission to not do any chores, and just see Sunday as rest day, before hectic Monday arrives again. So, after we have caught on our sleep, evenings end up being the perfect time to connect with someone new.”
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