Teenagers not hooked to Facebook anymore, finds a 32-country study
While the teenagers are not off the social networking site completely, the interactions have dropped and the group is more passive about the site as a whole, revealed the new research.Updated: Nov 28, 2014 14:12 IST
A study involving 170,000 internet users across 32 countries has found that more and more teenagers are spending more time on instant messaging apps than on Facebook.
Nearly 66% of teenagers (aged 16-19) in the US and Britain said they were using Facebook less frequently.
While the teenagers are not off the social networking site completely, the interactions have dropped and the group is more passive about the site as a whole, revealed the new "Social Summary for Q3 2014" from market research firm GlobalWebIndex (GWI).
"Even though Facebook has more users, activity such as photo sharing and messaging has fallen off by 20%age points in the last two years," the findings showed.
Nearly 30% of teenagers said they are not on Facebook as often because their friends have gone on Instagram and other messaging apps, StreetInsider.com reported.
The report found that although Facebook has a drop in active users, its Messanger is not very popular among teenagers, even leaving WhatsApp behind as the most used messaging app.
Snapchat turns out to be the real winner among teenagers.
"Snapchat has the youngest audience of any social app and usage ranges from 25% to 40% of all online teenagers in key markets such as the US, Britain and Canada," the report added.
First Published: Nov 28, 2014 14:04 IST