Slazenger balls travel 50,000 miles to arrive at Wimbledon
For over a century, the Slazenger tennis balls used at Wimbledon made the short journey from the company’s Barnsley factory to centre court. Damian Carrington reports.sports Updated: Jun 28, 2013 00:40 IST
For over a century, the Slazenger tennis balls used at Wimbledon made the short journey from the company’s Barnsley factory to centre court. Today, a new analysis has revealed, the official balls travel over 50,000 miles around the world before finally arriving from the Philippines factory in which they are now made.
“It is one of the longest journeys I have seen for a product,” said Mark Johnson, an operations management expert at Warwick Business School, who conducted the analysis. “On the face of it, travelling more than 50,000 miles to make a tennis ball does seem fairly ludicrous, but it just shows the global nature of production these days, and in the end, this will be the most cost-effective way of making tennis balls.”
Johnson’s research shows materials for the Slazenger balls fly between 11 countries and across four continents before being manufactured in Bataan in the Philippines and then travelling the final 6,660 miles to SW19. He found that the complex supply chain sees clay shipped from South Carolina in the US, silica from Greece, magnesium carbonate from Japan, zinc oxide from Thailand, sulphur from South Korea and rubber from Malaysia to Bataan. Wool is then shipped from New Zealand to Stroud in Gloucestershire, where it is weaved into felt and then flown back to Bataan.
Meanwhile, Johnson found, petroleum naphthalene from Zibo in China and glue from Basilan in the Philippines are brought to Bataan where Slazenger, which was bought by Sports Direct in 2004, manufacture the ball. Finally tins are shipped in from Indonesia and once the balls have been packaged they are sent to Wimbledon. The Barnsley factory closed in the early 2000s.
“The tennis ball provides Slazenger with the perfect synchronisation of materials produced at a very low cost near to the manufacturing labour in the Philippines, which is also at very low cost,” said Johnson.
The problem here is a simple one. Monetary cost has been minimised, but with such a vast footprint, it seems very unlikely that the environmental cost has been even closed to minimised. It is a striking example of how failing to ensure that manufacturers pay the true cost of their environmental impact can lead to extraordinary supply chains in a globalised world.
First Published: Jun 28, 2013 00:35 IST