Nargis Fakhri signs 4 crore ad deal, enters big Bollywood league
One-film-old Nargis Fakhri has clearly made a mark in the ad world. Reports reveal that the Czech-Pakistani actress has bagged a whopping 4 crore deal, which is almost the same as Priyanka Chopra.tabloid Updated: Mar 04, 2013 15:12 IST
One-film-old Nargis Fakhri may not have made it big in Bollywood but the supermodel has certainly made a mark in the ad world. Reports reveal that the Czech-Pakistani actress has bagged a whopping 4 crore deal with a beauty brand.
The actress who already has five brands in her kitty, seems to be pretty high up in the brand endorsement order as the amount she's charging is almost the same as Bollywood A-listers like Deepika Padukone and Priyanka Chopra.
Varun Dhawan, 25, who debuted with Student Of the Year last year, is being considered to advertise Pepsi, and 47-year-old Salman Khan, too, has been replaced by Hrithik Roshan, 39, as the face Mountain Dew.
Maaza too, has roped in Imran Khan, apart from Parineeti.
Experts say that this is the first time that one or two-film-old actors are grabbing such plum deals. They say that while brands are cashing in on their freshness, it also helps them save costs.While Priyanka Chopra charges between 4-5 crore per endorsement, Alia Bhatt comes in for less than half that price. "This is a golden period for newcomers such as Parineeti, Alia and Varun, as their portfolio seems to have shifted in terms of brand value. Earlier, one would need seven films to sign their first ad deal, but now one movie is enough to create demand in the market," says Manish Porwal of Alchemist Marketing Solutions.
Filmmaker Kunal Kohli says, "Brand owners see a long-term investment and they know these young stars are here to stay, and their pay is proportionate to what they bring to the table in terms of their popularity."
A new favourite, actor Parineeti says, "I think our country’s audience is getting younger and there should be young faces to endorse products."