Apple plans to integrate AI tech from various companies, Meta also in talk

Apple recently announced its AI strategy, which includes integrating new Apple Intelligence technology across its apps, including Siri, and bringing ChatGPT.

Published on: Jun 23, 2024, 22:50:02 IST

By HT News Desk

Prefer HTon Google

Share via

Copy link

Facebook parent Meta Platforms has discussed integrating its generative AI model with Apple's newly announced AI system for iPhones, according to the Wall Street Journal.

Customers cheer as they enter Apple Inc.'s store during its opening in Kuala Lumpur, Malaysia, on Saturday, June 22, 2024. (Samsul Said/Bloomberg)

Apple has broader plans to incorporate technology from various AI companies into its devices. The Cupertino-based tech giant is also in discussions with Alphabet's Google, its long-time search partner, and other AI companies, including those in regions like China where OpenAI's ChatGPT is banned.

ALSO READ- Top 15 coolest launches at the Apple WWDC 2024: ChatGPT integration, Revised Siri, iOS18

At its developer conference earlier this month, Apple unveiled a range of AI features across its apps and operating systems, along with a partnership with OpenAI to integrate ChatGPT technology into its devices.

ALSO READ- Using ChatGPT to find a job: What to do and what not to do

Apple said that its AI is designed with privacy "at the core," utilising a blend of on-device processing and cloud computing to enable these new capabilities.

AI startup Anthropic has been in talks with Apple to integrate its generative AI into Apple Intelligence, said the report, citing sources familiar with the matter.

ALSO READ- Apple’s new creative does the job by going too far

These discussions are still in progress and may not result in finalised agreements. However, successful deals would help AI companies achieve broader distribution for their products.

The financial details of these potential deals are unclear, but talks have included the possibility of AI companies selling premium subscriptions through Apple Intelligence.

Additionally, AI search startup Perplexity has also been in discussions with Apple about integrating its generative AI technology into Apple Intelligence.

ALSO READ- Tim Cook says he is 'very, very pleased' about how Apple is doing in India

Apple aims to differentiate itself from competitors like Microsoft and Google by emphasising privacy as a core feature.

(Inputs from Reuters)

ABOUT THE AUTHOR
HT News Desk
Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More

Home/Technology/Apple Plans To Integrate AI Tech From Various Companies, Meta Also In Talk