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Elon Musk to share Twitter advertisement revenue. But the catch is…

Elon Musk didn’t specify how much of the ad revenue Twitter would be sharing. He has been working to improve reception for the company’s premium product.

Published on: Feb 3, 2023, 22:55:04 IST
BloombergPosted by
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Twitter Inc. will start showing ads in the replies to tweets and sharing some of the revenue with the tweet’s writer, according to site owner Elon Musk.

Twitter CEO Elon Musk.
Twitter CEO Elon Musk.

The catch: In order to be eligible to receive a share of the revenue, someone ha s to be a subscriber to the premium version, called Twitter Blue. That costs $8 a month.

ALSO READ: Elon Musk has made his Twitter account private. Here's why

Musk didn’t specify how much of the ad revenue Twitter would be sharing. He has been working to improve reception for the company’s premium product. He also is aiming to win back advertisers who paused or stopped spending as much after he took over the company in October.

  • Singh Rahul Sunilkumar
    ABOUT THE AUTHOR
    Singh Rahul Sunilkumar

    A journalist with an engineer's core is trying to make news easier to grasp. He loves breaking down complex topics into digestible form. Obsessed with ISRO, his bylines cover science, technology, business, and, of course, Indian politics. When he's not on shift, you can find him sleeping on books.Read More

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