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Samsung’s cute Ballie AI robot, powered by Gemini, can give you fashion tips: Here’s when you can buy one

Samsung Ballie isn’t humanoid like Tesla Optimus, but it has its own unique perks, thanks to Google Gemini.

Published on: Apr 10, 2025, 17:24:52 IST
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Samsung unveiled its new AI companion robot called Ballie several years ago, but it is only now that the South Korean tech giant has confirmed its release window: this summer. However, availability will initially be limited to the US and South Korean markets.

Samsung Ballie is only going to be available in the U.S. and South Korea for now. (Samsung)
Samsung Ballie is only going to be available in the U.S. and South Korea for now. (Samsung)
Shaurya Sharma

Samsung has also announced a partnership with Google to bring Gemini’s AI capabilities to Ballie. This integration will enable the robot to engage in natural, conversational interactions, which in turn can help users manage their home environment, such as adjusting lighting, greeting guests, setting reminders, answering your queries and more.

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How Samsung Ballie Uses Google’s Gemini AI?

Samsung says Ballie will work using Google Gemini’s multimodal capabilities, combined with Samsung’s proprietary language models. This setup allows Ballie to process and understand various types of input, including voice, audio, and visual data, using its onboard cameras and environmental sensors.

In simple terms, this means the robot will be able to sense its surroundings and respond dynamically to what’s happening in real time.

For example, you could ask the robot, "How do I look?", and Ballie will be able to offer suggestions, such as changing your outfit or recommending a different colour.

You can also ask it other personalised questions. For instance, if you say you're feeling tired, Samsung claims Ballie will suggest ways to boost your energy, improve sleep, and more.

Other Companies Are Working On AI-Powered Robots, Too

As major companies race to create their own AI-powered robots, the competition is heating up. For example, Tesla is working on its humanoid robot, Optimus, a bipedal robot with humanoid capabilities built in. Similarly, LG, another South Korean tech giant, and Samsung rival, is also developing its own cutesy robot, much like Samsung’s Ballie. It will be interesting to see how these AI-powered robots enter the market, and when, or if, they will truly become mainstream.

Also Read: How an Apple Watch helped a woman detect life-threatening cancer before it was too late

  • Shaurya Sharma
    ABOUT THE AUTHOR
    Shaurya Sharma

    Shaurya Sharma is the Technology Editor at Hindustan Times Digital Streams, where he oversees technology coverage across digital and social platforms. With over eight years of experience across editorial, video production, and digital media, his work focuses on smartphones, AI, consumer gadgets, and shaping audience-first content strategies for modern tech consumers. He began his career in 2018 as a fashion cinematographer before turning his lifelong passion for technology into a profession. From spending his childhood immersed in tech magazines, video games, and the latest gadgets to covering the global consumer tech industry today, technology has remained a constant throughout his journey. Over the years, Shaurya has worked with some of India’s leading media organisations, including CNN-News18, Sportskeeda, and Guiding Tech, where he led video initiatives that combined strong editorial storytelling with engaging visual and social-first execution. A graduate in Journalism and Mass Communication from Manipal University, Shaurya has reviewed hundreds of products across categories including smartphones, laptops, gaming consoles, cameras, and wearables. Beyond work, he is passionate about animal welfare, environmental causes, and automobiles, particularly turbo-petrol carsRead More

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