Liquor company brings pandit onstage for stock market debut: ‘It happens only in India’

Allied Blenders and Distillers made its stock market debut in the presence of a pandit (Hindu priest) at the listing ceremony on Tuesday, July 2.

Updated on: Jul 2, 2024, 12:12:23 IST

Edited by Sanya Jain

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Allied Blenders and Distillers made its stock market debut in the presence of a pandit (Hindu priest) at the listing ceremony on Tuesday, July 2.

A pandit onstage during the listing ceremony of Allied Blenders. (X?@tssheth)

A listing ceremony refers to the event where a company's shares are officially listed and begin trading on the National Stock Exchange of India (NSE). Photos shared on social media show a pandit onstage along with company executives for the lighting of the ceremonial lamp.

However, the irony of a liquor company inviting a pandit to its listing ceremony was not lost on social media.

“Only in India will you see a pundit on stage at a listing ceremony..” wrote an X user named Tanisha on the microblogging platform. “congrats to the ABD team on the stellar listing,” she added.

Take a look at the post below:

“That too for a daru company,” one person pointed out in the comments section. “For a daaru company,” another wrote with a laughing face emoji.

The official X account of Allied Blenders and Distillers also shared a picture from the NSE listing ceremony. “Allied Blenders and Distillers makes its debut on the stock market!” the company captioned the picture

More photos from the ceremony were shared online by the official X account of the NSE.

Shares of Allied Blenders and Distillers Ltd, the maker of Officer's Choice Whisky, listed with a premium of nearly 14 per cent against the issue price of ₹281 on Tuesday.

On the NSE, shares of the company listed at ₹320, registering a jump of 13.87 per cent. The company's market valuation stood at ₹8,869.61 crore.

Some of the major brands of the company include Officer's Choice Whisky, Sterling Reserve Whisky, Jolly Roger Rum, and Class 21 Vodka.

(Also read: Allied Blenders and Distillers shares list at 14% premium over issue price)

(With inputs from PTI)

ABOUT THE AUTHOR
Sanya Jain
Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More