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LinkedIn co-founder ‘deepfakes’ himself in interview, his ‘digital twin’ makes Paytm’s Vijay Shekhar Sharma ask this

“I talked to a deepfake”, the journalist who interviewed LinkedIn co-founder’s ‘digital twin’ wrote on X. Paytm’s Vijay Shekhar Sharma reacted to her post.

Published on: May 10, 2024 8:12 AM IST
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LinkedIn co-founder Reid Hoffman sent social media into a frenzy when he unveiled a video showing him in a conversation with his own deepfake. A journalist recently added to the chatter when she interviewed this AI-generated version. Expectedly, the video went viral and prompted various responses, including a reaction from Paytm founder Vijay Shekhar Sharma.

The image shows LinkedIn co-founder’s deepfake being interviewed by a journalist. Vijay Shekhar Sharma reacted to this viral clip. (X/@emilychangtv)
The image shows LinkedIn co-founder’s deepfake being interviewed by a journalist. Vijay Shekhar Sharma reacted to this viral clip. (X/@emilychangtv)

“Career milestone today… for the first time, I talked to a deepfake, I mean, Reid Hoffman’s digital twin. Whaddya think?!” journalist Emily Chang wrote as she shared a video of the interview on X.

Also Read: Paytm's Vijay Shekhar Sharma shares he used ChatGPT to know more about this, netizens mock post

Resharing the post, Sharma added, “So ‘Digital Twins’. Will that be a legit new term for your AI version?”

Take a look at the journalist’s interview with the AI here:

Since being shared a few hours ago, the post has collected more than 6,400 views. The share has accumulated nearly 50 likes. It is also being retweeted by many.

Why did Reid Hoffman create his “digital twin”?

“My latest experiment is creating an AI-generated version of myself. It’s not because I want another me—I actually thought I wouldn’t like doing this. But I was curious about testing the capabilities of a digital twin,” the LinkedIn co-founder stated in a blog post.

He added that he wanted to test “what is possible and positive from this application of the technology”, which makes many people uncomfortable.

“A powerful technology has arrived. It’s important to be aware and thoughtful as we go into—and work to shape—the future,” he added towards the end of the blog.

Also Read: Ukrainian YouTuber finds deepfakes of herself on Chinese social media, claims they're being used to promote propaganda

Reid Hoffman co-founded the professional networking site LinkedIn in 2003. He sold LinkedIn to Microsoft for $26.2 billion in cash in 2016 and joined Microsoft's board in 2017. He has a master’s degree in philosophy from Oxford University. He also holds a bachelor’s degree with distinction in symbolic systems from Stanford University.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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