Instagram's new reposting and map features face backlash for absurd reason: ‘Reminds me of…’

Meta on Wednesday announced new features to Instagram, including reposts, a location-sharing map, and a revamped ‘Friends’.

Published on: Aug 7, 2025, 05:11:34 IST

By Yash Nitish Bajaj

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Meta on Wednesday announced new features to Instagram, including reposts, a location-sharing map, and a revamped ‘Friends’. The changes now allow users to share public reels and posts, track friends’ locations, and discover content. However, these features are facing backlash on social media with users alleging that Instagram is just trying to ‘copy TikTok’.

Instagram has introduced the reposting and map features (Meta)

What is Reposting on Instagram?

Reposting lets you share public reels and feed posts from others directly to your own followers. When you repost something, it appears in a separate “Reposts” tab on your profile and can be recommended to your followers in their feeds. It’s a simple way to share what you like with your community.

Creators also benefit - if someone reposts your reel or post, it might reach new audiences, even if they don’t follow you.

How to Repost:

Tap the repost icon on any public reel or post.

Add an optional note using the thought bubble that appears.

Press save to complete the repost.

What is the Instagram Map?

The Instagram Map is a new feature that lets you stay connected with friends by showing their activity and shared content based on location. You can see what your friends or favorite creators are posting from fun or interesting spots — and it gives you a fresh way to explore and interact.

Why Instagram is facing backlash

The new features, especially the reposting, is facing backlash on social media.

“First it was Stories (Snapchat), then Reels (TikTok), now reposts (Twitter). Instagram’s whole personality is borrowed,” one person noted on X, platform formerly known as Twitter.

“instagram wanna be tiktok so bad you can repost reels now 😭” another one added.

The TikTok Repost feature lets users share others’ videos with their followers, similar to a retweet on X. Reposted videos appear on followers' For You feeds, not on the user’s profile.

ABOUT THE AUTHOR
Yash Nitish Bajaj
Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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