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YesMadam CEO meets wife for 90 seconds at airport: ‘Nobody plans marriage like this’

The co-founder and CEO of at-home beauty and wellness platform YesMadam has sparked a conversation on balancing personal and professional commitments

Updated on: Jul 30, 2026, 08:10:54 IST
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The co-founder and CEO of at-home beauty and wellness platform YesMadam has sparked a conversation on balancing personal and professional commitments with a LinkedIn post. Aditya Arya shared a picture that shows him meeting his wife at an airport. The photograph was taken during a one-and-a-half-minute meeting that occurred while one partner was leaving for a trip and the other had just flown back from one.

Aditya Arya and Garima Sharma made time for a quick airport meeting despite busy schedules.
Aditya Arya and Garima Sharma made time for a quick airport meeting despite busy schedules.

Delhi-based Aditya Arya used the picture as a metaphor for what life is like when both partners are deeply involved in building a startup. He also said that despite having a very short window of time together, they tried to make those few seconds feel meaningful.

‘Nobody plans a marriage like this’

“One of us was landing. One of us was leaving,” the co-founder and CEO of YesMadam said in his LinkedIn post. “We still managed to find 90 seconds at the same gate to hold hands and pretend we had all the time in the world.”

He claimed that this is not the first time he has run into his wife at the airport. In fact, where most couples go on dates, he and his wife do “layovers”.

“We've started calling this "meeting." Most couples go on dates. We do layovers,” said Arya.

He acknowledged that the concept of such a marriage might seem alien to most people. However, some things happen not by design, but because of fate.

“Nobody plans a marriage like this. It just becomes the shape your life takes when you build something together,” noted Arya. His wife, Garima Sharma, serves as a director at YesMadam.

Aditya Arya said that a lesson he learned while building YesMadam also applies to his marriage of nine years. “Building YesMadam taught us to make the most of limited time. Turns out that's just marriage too, when you're a founder,” he wrote.

Wife responds

Garima Sharma responded to her husband’s post on LinkedIn, saying what looks “weird” to others is romantic for them.

“Some called it a weird life. But for us, this is romance,” she wrote.

Sharma said that fleeting meetings with one’s husband is the price of building a company. “Building something bigger than ourselves. Creating employment. Living a purpose we both believe in. And showing our children that serving your country isn't just about words—it's also about creating opportunities for others,” she wrote.

“Some saw us crossing paths at the airport. We saw two people walking towards the same dream.”

(Also read: Noida founder’s wife sold wedding jewellery for 17 lakh to fund his startup: ‘She got her return many times over’)

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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