IPL is back, soap operas beware!
If there is any true enemy of the soap operas in Indian television this year, it is undoubtedly cricket. Last time it had a tremendous impact on ticket sales at different multiplexes.tv Updated: Apr 15, 2009 20:54 IST
If there is any true enemy of the soap operas in Indian television, it is undoubtedly cricket. And if it is something as exciting, entertaining and nailbiting as the IPL matches, there is no doubt about it having a killer impact on the serials.
Last time it had a tremendous impact on ticket sales at different multiplexes and ad sales for different serials. This time, since the tournament is being organised in South Africa, the impact is expected to be even bigger. More so, considering the plans MAX has for broadcasting IPL.
Unveiling their plans for IPL in a press conference held in Mumbai, Sneha Rajani, EVP & Business Head, MAX, said that they are including Extraaa Innings, which have been a path breaking show around MAX’s big ticket cricket events. Apart from this, they will have on-board Shankar Ehsaan Loy’s chartbusting composition as the opener to the Extraaa Innings T20.
The list of presenters for IPL Season 2 includes Indian Idol-contestant-turned anchor Meiyang Chang, Sameer Kochhar (IPL Season 1 host) and Gaurav Kapoor (VJ and presenter). Needless to say, Mandira Bedi will be the co-host for Extraa Innings and add to the glam-quotient of the show. Apparently this time, the anchors will be present at the ground mostly.
A unique attraction for this season of IPL will be a theme song set to tune by Shankar Ehsaan Loy.
First Published: Apr 15, 2009 20:50 IST