Retail revolution trickles down to the grassroots (the video is loading, may take long. Please bear with us...)

The Indian retail revolution has penetrated not just the upper economic rung, that is corporate chains and urban consumers, it is showing signs of trickling down to the grassroots too, and that is the agricultural community. Leading the way here is a group of farmers from India's northern Punjab state. Organised retail, they realize, is the future. No wonder they are reaping the benefits, literally!