Sachin Unicef's brand ambassador for South Asia

Iconic Cricketer Sachin Tendulkar has taken over as UNICEF first brand ambassador for South Asia to support the organisation's work in promoting hygiene and sanitation in the region. The 40-year-old cricketer, who has been involved with the organisation for almost a decade has been named its ambassador for two years on Thursday. The legend was shocked by the statistics on the high number of children dying due to lack of hygiene. Sachin enlisted dangers of not washing hands after defecation and before eating.