After Pride, Budweiser again finds itself under fire for 4th July advertisement | World News - Hindustan Times
close_game
close_game

After Pride, Budweiser again finds itself under fire for 4th July advertisement

Jul 06, 2023 02:22 PM IST

Budweiser, owned by Anheuser-Busch InBev, faces backlash for a Fourth of July ad accused of being misogynistic, stemming from Bud Light's previous controversy.

Things are still not going well for Budweiser, the popular beer brand owned by Anheuser-Busch InBev, is facing a fresh wave of backlash on social media after its Fourth of July ad was criticized as misogynistic and "disgusting." The controversy seems to stem from Bud Light's previous collaboration with transgender influencer Dylan Mulvaney, which led to boycotts of Bud Light and other brands under AB InBev.

Budweiser, owned by Anheuser-Busch InBev, faces backlash after Fourth of July ad criticized as "misogynistic" due to previous controversy with Bud Light and transgender influencer Dylan Mulvaney. (AFP)
Budweiser, owned by Anheuser-Busch InBev, faces backlash after Fourth of July ad criticized as "misogynistic" due to previous controversy with Bud Light and transgender influencer Dylan Mulvaney. (AFP)

Even though Budweiser's ad, released over three months after the Bud Light controversy, focuses on the educational scholarship program Folds of Honor, it didn't escape the anger of social media users. The 30-second ad showcases members of the U.S. armed forces discussing the program, but that didn't deter the furious replies flooding the comments section.

Unlock exclusive access to the story of India's general elections, only on the HT App. Download Now!

One user accused Budweiser of using dead soldiers in an attempt to recover from the controversies surrounding Bud Light's sponsorship of child drag shows and allegations of misogyny. It should be noted that AB InBev has not sponsored any child drag shows. However, Bud Light's sponsorship of Toronto Pride drew criticism and may have contributed to the negative sentiment toward the brand.

Critics deemed Budweiser's attempt to win back favor with beer drinkers as "too little, too late," expressing their disappointment and calling for an apology from AB InBev's CEO, Michel Doukeris. Some users responded with one-word demands for an apology, while others expressed their belief that Budweiser's collaboration with Folds of Honor was merely an attempt to save face.

Bud Light's CEO, Brendan Whitworth, had previously issued a statement addressing the controversy, emphasizing the brand's intention to bring people together and not divide them. However, Budweiser has yet to publicly address the recent criticism or issue an apology.

Also Read | Memes on employee peeing in Budweiser beer flood Twitter. What’s the truth?

The backlash against Bud Light, Budweiser, AB InBev, and Mulvaney extended beyond Twitter, with YouTube users also voicing their discontent. Harsh comments have been flooding in since the Fourth of July ad was posted on YouTube, with some expressing a complete rejection of the morally bankrupt company and calling for its banishment.

Many of the critical comments referenced AB InBev's recent decline in profits, potentially influenced by the boycotts. Sales figures showed a significant year-over-year decline of 31.3 percent compared to 2022, indicating the financial impact of the backlash against the brand.

Discover the complete story of India's general elections on our exclusive Elections Product! Access all the content absolutely free on the HT App. Download now!

Get Latest World News, Israel-Iran News Live along with Latest News from India at Hindustan Times.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Tuesday, April 16, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On