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Donald Trump's campaign raises millions after arrest, uses mugshot for donations

Trump's campaign raise $7.1M post-arrest, leveraging mugshot for donations. $20M in 3 weeks, using Twitter, fundraising surge amid legal challenge for 2024 bid.

Updated on: Aug 28, 2023 08:39 AM IST
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Former President Donald Trump raised $7.1 million since his arrest in Georgia on Thursday as his campaign sought to capitalize on the mug shot taken at a Fulton County jail, according to a person familiar.

T-shirts and hats with an image depicting the mugshot of former U.S. President Donald Trump are pictured after being printed at the Y-Que printing store in Los Angeles, California, U.S., August 26, 2023. REUTERS/Mario Anzuoni (REUTERS)
T-shirts and hats with an image depicting the mugshot of former U.S. President Donald Trump are pictured after being printed at the Y-Que printing store in Los Angeles, California, U.S., August 26, 2023. REUTERS/Mario Anzuoni (REUTERS)

Trump brought in $4.18 million just on Friday, the highest single-day haul of his 2024 presidential campaign effort, the person said. His campaign has taken in nearly $20 million in the last three weeks — a span that covers his two most recent indictments in Washington and Georgia, according to the person, who asked not to be identified speaking on the figures.

Fundraising accelerated after he returned to X, the social media platform formerly known as Twitter, for the first time since January 2021, to post his mug shot and a link to a fundraising landing page for his presidential campaign, the person said.

Politico earlier reported the figures. The $7 million raised is roughly a fifth of the more than $35 million he received in the second quarter through the Trump Save America Joint Fundraising Committee.

Read more: Trump Raises Over $35 Million for Quarter Despite Legal Woes

Trump is the first US president to have a mug shot taken. His campaign is using the image to to sell merchandise, including t-shirts, posters and coffee mugs. In the hours before he turned himself in at the Fulton County jail, his campaign sent out electronic fundraising pitches.

It’s all part of Trump’s effort to use his legal troubles to supercharge his White House comeback bid. He’s been indicted four times in the last five months. So far, the cases have prompted Republicans to rally around him, helping extend his polling lead in the GOP presidential primary.

Trump is leading opponents in the Republican presidential nomination by about 41 percentage points, according to the average of polls tracked by RealClear Politics.

In the coming days, he’s planning to hold fundraisers, participate in print, television, radio and podcast interviews as well as doing telerallies in early primary voting states, according to the person.

 
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