Huge fire engulfs Superior and Sage Hotel in Wisconsin; shocking video emerges

Multiple fire departments battled a huge blaze at a hotel in Wisconsin on Monday. The upper level of Superior & Sage Hotel on Hammond Avenue was seen burning.

Updated on: Feb 24, 2026, 12:10:19 IST

By Sumanti Sen

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Multiple fire departments battled a huge blaze that overwhelmed a Superior hotel in Wisconsin late Monday, February 23. The upper level of Superior & Sage Hotel on Hammond Avenue was seen burning from both sides of the Blatnik around 11:15 pm Monday, according to Northern News Now.

Huge fire engulfs Superior and Sage Hotel in Wisconsin, shocking video emerges (Pexel - representational image)

A shocking video of the fire has surfaced on X. Take a look:

Prayers poured in in the comment section of the video, with one X user writing, “Hope everyone got out safe, hotels go up fast.” “I hope everyone got out ok. Prayers,” one user wrote, while another said, “I hope everyone got out and are safe”.

What we know so far

The hotel that caught fire is located right off the Blatnik Bridge between Hammond Steak House and Kwik Trip. Firefighters were seen using a ladder to spray water down onto the burning roof, the outlet reported.

It is unknown at this time if there were any injuries involved in the blaze, or how it started.

Northern News Now reporter Dan Wolfe shared another scary video of the fire on X, writing, “Crews are battling flames at Superior & Sage Hotel on Hammond Avenue. Our crew was there as a portion of the building’s roof collapsed. We’re working to get info now.”

The hotel’s website says, “With affordable rates and a friendly staff, staying at Superior & Sage Hotel will be relaxing—and a great part of your visit to the Twin Ports. Located in downtown Superior, Wisconsin, and only five minutes from Duluth, Minnesota, we’re the ideal hotel for your next trip.”

It adds, “The Superior & Sage Hotel is the perfect hotel when visiting the Twin Ports. Both Superior and Duluth are easily accessible and because of our great prices, you can spend more time exploring and less time spending.”

ABOUT THE AUTHOR
Sumanti Sen
Sumanti Sen covers everything that’s happening in the US, from politics to entertainment, but her expertise lies in covering crime news. She has comprehensively chronicled the Idaho student murders, the Laken Riley and Iryna Zarutska cases, and the killing of Charlie Kirk, among other incidents. Over the years, she has interviewed several victims/families of victims of crimes seeking justice. She digs up stories that might otherwise remain unheard, and does her bit to ensure that victims and survivors’ voices are heard. Sumanti’s many years of experience also include interviews with Hamas attack survivors and mental health experts, among others. Her coverage of the October 7 Hamas attack on Israel and interviews with survivors of the tragedy, coupled with her other works including the Titan submersible coverage, earned her the Digi Journo of the Quarter award during her first year at Hindustan Times. Sumanti actively tracks missing person cases in the United States, and peruses Reddit and other social media platforms to bring to light cases that frequently elude public attention. She has extensively covered the disappearances of Nancy Guthrie, Thomas Medlin, Beau Mann, and Sudiksha Konanki, among others. When not at work, you will either find her with her novels, or with her beloved rescue pooches.Read More

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