Watch Snoop Dogg's full halftime performance at Vikings vs Lions Christmas game

Snoop Dogg performed at the Minnesota Vikings vs Detroit Lions halftime show on Thursday, making Christmas Day special for thousands of fans

Updated on: Dec 26, 2025, 04:43:56 IST

By Yash Nitish Bajaj

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Snoop Dogg performed at the Minnesota Vikings vs Detroit Lions halftime show on Thursday, making Christmas Day special for thousands of fans at US Bank Stadium. The rapper was accompanied by EJAE, Audrey Nuna, REI AMI, and Lainey Wilson.

Snoop Dogg performed at the Vikings vs Lions halftime show (Getty Images via AFP)

“And it's Snoop Dogg time,” one fan reacted on X, platform formerly known as Twitter.

“Snoop Dogg is the best,” another one added.

How much was Snoop Dogg paid for the halftime performance?

Snoop Dogg’s compensation for the NFL Christmas Game Halftime Show isn’t publicly confirmed, but past precedent offers useful clues. The NFL typically follows a union-scale pay model for halftime performers.

The Christmas Game Halftime Show, however, operates a little differently because it is produced in partnership with Netflix. When the show debuted in 2024, Beyonce headlined the event and, according to reporting from Sports Illustrated, she was paid around $20 million through the Netflix production deal rather than the NFL directly.

So why do major artists agree to perform? The value largely comes from exposure. High-profile halftime appearances often translate into major marketing returns, music sales bumps, and streaming gains. Front Office Sports reported that Usher generated an estimated $52 million in marketing impact from his Super Bowl performance.

Snoop Dogg net worth

Snoop Dogg has a net worth of $160 million, as per Celebrity Net Worth.

Snoop Dogg family details: Who is his wife, Shante Broadus?

Snoop Dogg has been married to his high school sweetheart, Shante Monique Broadus, since June 14, 1997. The couple met at Long Beach Polytechnic High School in the late 1980s and renewed their vows in 2008 after a brief 2004 separation.

Shante, born October 30, 1971, is Snoop's manager and CEO of his branding ventures, including Boss Lady Entertainment. She oversees his cannabis, spirits, gaming, and media deals, and co-launched The Broadus Collection scarves inspired by her daughter Cori's lupus journey.

Together, they have three children:

Cordé Broadus (born 1994): Father to Zion, Elleven, and a son who passed in 2019; involved in film and music.

Cordell Broadus (born 1997): Former footballer turned filmmaker; father to Cordoba, Chateau, and Symphony.

Cori Broadus (born 1999): Singer (as CHOC); lupus survivor; welcomed first child in February 2025.

Snoop also has son Julian Corrie Broadus (born 1998), from a previous relationship with Laurie Helmond.

ABOUT THE AUTHOR
Yash Nitish Bajaj
Yash Bajaj is a Chief Content Producer with a strong foundation in US coverage, digital strategy, and audience-focused storytelling. As part of the US Desk at Hindustan Times, he covers a wide range of topics - from American politics to sports (NFL, NBA, derbies, MLB and more). Before joining Hindustan Times, Yash served as Deputy News Editor at Times Now, where he oversaw international coverage and led a team of six. In this role, he significantly expanded global traffic through strategic planning, SEO-driven content execution, and meticulous trend tracking across platforms. He is experienced in managing high-pressure breaking-news shifts, coordinating live coverage, and building newsroom systems that improve speed, accuracy, and reach. Prior to Times Now, Yash held a position at Opoyi, where he headed the Sports and US news team. He developed broad editorial strategies, guided reporters across multiple beats, and played a key role in recruiting and training new talent. His responsibilities also extended to social media management and experimenting with innovative content formats. A passionate NFL fan, Yash is a die-hard supporter of the Cincinnati Bengals and has followed Joe Burrow closely since his college days at LSU. Whether breaking down top players' latest performance, analyzing team performances, or tracking roster moves, he brings the same dedication and sharp storytelling to his sports coverage as he does to American politics and breaking news. When he’s not writing, Yash can often be found watching games or debating the latest NFL storylines with fellow fans. Yash holds a Bachelor of Mass Media (Journalism) from HR College, Mumbai University. His interests extend well beyond the newsroom: he is an enthusiastic explorer of AI tools, a movie buff with an ever-growing watchlist, and someone who enjoys unraveling conspiracy theories for fun.Read More

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