China has banned the use of slogans like "Raise fewer babies but more piggies" to promote family planning, worried crude language may hamper its message in the world's most populous country, state media said on Sunday.
The slogans are painted on walls and houses across China, but many are too coarse or even mis-written, the official Xinhua news agency cited a notice from the National Population and Family Planning Commission as saying.
Others judged offensive include "Houses toppled, cows confiscated, if abortion demand rejected" and "One more baby means one more tomb", it said.
"Many slogans promoting the family planning policy are poorly worded, or full of strong language that leave an impression of simply forcing people to give up having more babies, causing misunderstanding on the policy and even tarnishing the image of the government," the report added.
"If such low-quality slogans, which may cause public complaint and resentment, are not corrected and remain where they are, the country's family planning efforts in the new era will be hindered," it said.
The commission has come up with 190 new slogans judged more tasteful, such as "The mother earth is too tired to sustain more children".
The commission has come up with 190 new slogans judged more tasteful, such as "The mother earth is too tired to sustain more children".
Stringent rules on family planning allow most couples to have just one child, at least in cities. The restrictions have bolstered a traditional bias for male offspring, seen as the mainstay for elderly parents, and have resulted in abortions, killings or abandonment of baby girls.