French company to launch scented undies for men

An underwear company from France has raised 19,000 euros from enthusiastic investors for its next titillating creation — sweet-smelling underpants for men.

An underwear company from France has raised 19,000 euros from enthusiastic investors for its next titillating creation — sweet-smelling underpants for men.

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The so-called “Indomitable” briefs will be manufactured by “Le Slip Francais”, a company set up in 2011 by 27-year-old Guillaume Gibault, who decided to bank on a trend for all things made in France to sell underwear, the New York.

“You want to change the world, you want to change things, start by changing your underpants!” the firm writes on crowdfunding website www.mymajorcompany.com.