When Al Gore was caught running up huge energy bills at home at the same time as lecturing on the need to save electricity, it turns out that he was only reverting to “green” type.
According to a study, when people feel they have been morally virtuous by saving the planet through their purchases of organic baby food, for example, it leads to the “licensing [of] selfish and morally questionable behaviour”, otherwise known as “moral balancing” or “compensatory ethics”.
‘Do Green Products Make Us Better People’ authors, Canadian psychologists Nina Mazar and Chen-Bo Zhong, argue that people who wear what they call the “halo of green consumerism” are less likely to be kind to others, and more likely to cheat and steal.
“Virtuous acts can license subsequent asocial and unethical behaviours.”
The pair found that those who bought green products appeared less willing to share with others a set amount of money than those who bought conventional products.