There will be a touch of Bollywood in next year's cricket World Cup to be held in the sub-continent. The celebrated musical trio of Shankar-Ehsaan-Loy have composed the event's official theme song titled 'De Ghumaa Ke' with versions in Hindi, Bangla and Sinhalese.
All three versions will feature in the build-up to and during the tournament, that will run from February 19 to April 2, 2011 in India, Sri Lanka and Bangladesh. The three are one of the most popular and critically acclaimed music directors of Bollywood.
Some of their famous works includes scores for movies such as Dil Chahta Hai (2001), Kal Ho Naa Ho (2003), Bunty Aur Babli (2005), Kabhi Alvida Naa Kehna (2006), Don - The Chase Begins Again (2006), Taare Zameen Par (2007), Rock on!! (2008), Wake Up Sid (2009), My Name is Khan (2010) and Housefull (2010).
'De Ghumaa Ke' is a passionate expression that creatively captures the fierce sense of competition and the desire to win. It literally means Hit It Hard.
"This euphemism is every fan's wish and every cricketer's intention. It encapsulates all that it takes to win a match," the ICC said in a statement.
{{/usCountry}}"This euphemism is every fan's wish and every cricketer's intention. It encapsulates all that it takes to win a match," the ICC said in a statement.
{{/usCountry}}The song will be released on December 31 via various radio networks in India and also on ESPN-STAR Sports, the ICC's global production and broadcast rights holder.