Retailers Topshop and Nordstrom were left with their flies undone when they announced a pair of see-through plastic jeans, and another which give the appearance that they’d been dragged in a ditch.
British fashion label Topshop unveiled what looks like a clear plastic bag and called it MOTO Clear Plastic Straight Leg Jeans, and expected to get away with it.
Their website suggests you “Think outside the box with these out-of-the-ordinary clear plastic jeans – guaranteed to get people talking. In a straight leg cut, they feature classic pockets detailing and are cropped at the ankle bone. Ideal as a statement piece for a festival or costume party, take the look to the extreme with a bikini and sequin jacket or dress down, layered under an oversized jumper or asymmetric hem dress. 100% Polyurethane.”
“Machine wash,” they added, clearing up an issue that would have come up at some point.
And were you to find yourself wanting a pair, you could purchase them for a flat $100 (Rs 6400). Notice the discount you’re entitled to if you’re a student.
This isn’t the first time Topshop has experimented with adding plastic to their jeans. They previously tested the waters by designing a pair with see-through knees.
Twitter’s reaction can be summed up as one of mild confusion:
Why would someone want to wear clear plastic jeans #Topshop— Shannon Persson (@ShannonPersson) April 26, 2017
#Topshop is selling jeans made of see through plastic. So wait, Im wearing pants, but still have to shave my legs?— Shereen (@funnybrowngirl) April 25, 2017
People asking "why are topshop selling transparent jeans?", the answer is: So that people ask "why are topshop selling transparent jeans?"— dan barker (@danbarker) April 25, 2017
topshop designer: *cuts out random chunks of jeans*— Mabel Goulden (@mabelgoulden) April 23, 2017
topshop designer: *makes jeans out of plastic*
other topshop designers: pic.twitter.com/4JvCQlTN6u
Meanwhile, American retailer Nordstrom took the ‘distressed look’ to a whole new level by saving you the time of leaving your favourite pair of jeans in a sewer by doing it for you. For a slightly more hefty $425 (Rs 27000), you could purchase their new Barracuda Straight Leg Jeans and look like you’ve just been involved in a mugging.
“Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty,” says their website.
In a blog post titled ‘Jeans made to look like you Work Hard so you don’t have to,’ host of Discovery Channel’s Dirty Jobs Mike Rowe said, “They’re a costume for wealthy people who see work as ironic – not iconic.”
Remember, Nordstrom famously ditched Ivanka Trump’s fashion line from its shelves in February, so they aren’t above attracting controversy.
Twitter, barely over the clear plastic jeans, couldn’t help but react:
America was nice while it lasted https://t.co/YvUlzSthgT— Ben Sasse (@BenSasse) April 25, 2017
It was a strange day for jeans retail.
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