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Mumbai gets a new EDM festival

With Electronic Dance Music (EDM) increasingly gaining popularity in India, event management companies are grabbing every opportunity to make a quick buck. The immensely popular Sunburn festival, which initially took place in Goa...

art and culture Updated: Sep 27, 2012 17:06 IST

With Electronic Dance Music (EDM) increasingly gaining popularity in India, event management companies are grabbing every opportunity to make a quick buck. The immensely popular Sunburn festival, which initially took place in Goa, was held in Mumbai last year for the very first time. Now a newer outfit, 3rd Rock Entertainment (India Pvt Ltd) is organising the Glow Music Festival, to be held on December 8 and 9 in the city. The company, in the past, has been instrumental in getting singer Bryan Adams and band Michael Learns To Rock to India.

The organisers claim the Glow Music Festival will be the biggest music event in Asia. “We are not comparing it to any of the other festivals because our concept is different and our focus is on bringing the best line-up of artistes,” says Aarnavv Shirshat, chief managing director, 3rd Rock Entertainment. The venue for the event hasn’t been finalised, but the organisers are looking at Bandra-Kurla Complex as an option. They also want to keep the price of tickets as low as possible to reach a larger audience. “We want EDM fans to get a unique experience and provide what other events lack. Our ticket pricing will be more economical than fests in Goa and other popular destinations,” promises Shirshat.

Currently, six DJs are slated to perform at the event — four international and two Indian. While the names of the DJs are still under wraps, the organisers say that the festival will have a Bollywood presence. “We will be roping in A-list celebrities and socialites for the event,” says Shirshat. A Hong Kong and a Dubai edition of the fest might also be on the cards.

First Published: Sep 27, 2012 14:39 IST