Ayushmann Khurrana has a knack of marrying content with commerce: Prasanna

Ayushmann Khurrana has so far steered clear of big-budget Bollywood potboilers and larger-than-life characters, preferring characters most people can identify and empathise with.

Director R S Prasanna says Ayushmann Khurrana is an actor he can trust, especially when it comes to small-budget films like their recent release Shubh Mangal Savdhan. The actor, who played the role of a man who suffers from erectile dysfunction in the Yash Raj-backed movie, is a natural when it comes to getting both script and box office collections right with his choice of films, says the filmmaker.

Bhumi Pednekar and Ayushmann Khurrana along with Shubh Mangal Savdhan director R.S. Prasanna during a promotional event. (IANS)

“Ayushmann came on board for this role, which goes beyond typical, because he has a knack for marrying content with commerce. He also understands how important reasonable budgets are today. He has proven to be very dependable and a winner for me,” Prasanna said in a statement.

The actor has so far steered clear of big-budget Bollywood potboilers and larger-than-life characters, preferring characters most people can identify and empathise with. And that is why Ayushmann can be called every man’s hero.

Be Shubh..., Dum Laga Ka Haisha or Bareilly Ki Barfi, what makes Ayushmann tick is his ability to make these “sleeper hits” a success.