PK uses Twitter's audio card for music launch

Bollywood actor Aamir Khan has got yet another first to his credit -- his much-awaited film PK hasbecome the first Bollywood movie to have an official audio teaser getting promoted by the producers on Twitter using its audio card feature.

Bollywood actor Aamir Khan has got yet another first to his credit -- his much-awaited film PK hasbecome the first Bollywood movie to have an official audio teaser getting promoted by the producers on Twitter using its audio card feature.

Aamir-Khan

UTV motion pictures became the first in India to use Twitter's audio card for the official audio teaser of "PK", as part of their promotion for the movie.

With a single tap, the audio card allows users to discover and listen audio directly in their timeline on both iOS and Android devices. Apart from Aamir, the film also stars Sanjay Dutt, Anushka Sharma, Sushant Singh Rajput, Boman Irani and Saurabh Shukla among others.

Directed by Rajkumar Hirani, the film is set to release on December 18.